CASE STUDIES

B2B SaaS

Grow the accounts you already win.

Most SaaS growth problems look like a traffic problem and turn out to be a payback problem. The engine reads billing, product, and pipeline together, so the ranked moves are the ones that change the unit economics rather than the top of the funnel. Which levers dominate depends on what the company sells: product-led motions live on trial design and seat expansion, sales-led motions on pricing power and win rate.

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READS FROM

  • STRIPE
  • HUBSPOT
  • GA4
  • SEARCH CONSOLE
  • GOOGLE ADS
  • LINKEDIN ADS

DECIDES ON

  • CAC payback
  • Net revenue retention
  • Pipeline coverage
  • Trial to paid
  • Segment margin

ANALYSES

  • Pricing power
  • Expansion
  • Churn risk
  • Offer structure
MOVES IT SCORES FIRST
01

Move budget from brand spend to the terms buyers use when they are ready

02

Narrow the ICP to the segment with the shortest payback and reprice around it

03

Migrate the grandfathered cohorts sitting below current list price

04

Fix the onboarding step where trials stall before they reach value

Candidate moves, not commitments. Which ones rank for your company depends on what the engine reads when it connects.