CASE STUDIES

E-commerce and DTC

Margin, not just revenue.

Blended ROAS hides which products actually pay. The engine reads orders, costs, and spend together, so the ranked moves are scored on contribution margin instead of the number the ad platform reports.

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READS FROM

  • SHOPIFY
  • META ADS
  • GOOGLE ADS
  • GA4
  • STRIPE
  • BIGQUERY

DECIDES ON

  • Contribution margin
  • Repeat purchase rate
  • Blended ROAS
  • Creative win rate
  • Basket economics

ANALYSES

  • Marketing mix
  • Payment recovery
  • Offer structure
  • Pricing power
MOVES IT SCORES FIRST
01

Cut the two worst-margin products out of paid entirely

02

Raise the free-shipping threshold to the median basket and hold price

03

Recover the failed payments currently booked as churn, by card type and retry timing

04

Test creative against margin rather than against click-through

Candidate moves, not commitments. Which ones rank for your company depends on what the engine reads when it connects.