CASE STUDIES

Professional services

Stop competing on referrals alone.

Firms that live on referrals have no way to price a growth decision, because the pipeline arrives without a source. The engine builds the missing attribution, then ranks the moves that add qualified enquiries without adding headcount.

← All case studies

READS FROM

  • HUBSPOT
  • SEARCH CONSOLE
  • GA4
  • GOOGLE ADS
  • LINKEDIN ADS
  • STRIPE

DECIDES ON

  • Cost per qualified enquiry
  • Win rate by service line
  • AI answer share
  • Utilization
  • Revenue per partner

ANALYSES

  • Marketing mix
  • Pricing power
  • Offer structure
MOVES IT SCORES FIRST
01

Set a price floor per service line from win rate, instead of pricing each enquiry blind

02

Publish the pricing page the referrals keep having to ask about

03

Drop the weakest service line and reinvest the hours in the strongest

04

Route enquiries by fit instead of by whoever is free

Candidate moves, not commitments. Which ones rank for your company depends on what the engine reads when it connects.